This sample reflects a book review I wrote that was published by the Project Management Institute in the Consulting Community of Practice.
This is a sample of one product in a series of briefs I built for a company that wanted to bridge the gap between academic research and their audience of project managers.
In this Koan Brief, prepared for the their project management clients I chose a study that involved 683 team members and 25 team leads. It sought to answer whether good leaders helped or hurt teams and the effect on the products they produced.
Leaders were broken out into transformation and gatekeeper styles. Then they were measured against their team’s performance, key cultural norms, and their communication approach. The results are strong and fascinating.
This website content sample focuses on a website for which I wrote all the content. It functions as the advertising page for new client development.
The company currently works on big data projects for companies like NBC Universal Studios. Their focus for 2017 is to help education small businesses in the tools and methods available to help them complete with larger corporations.
We know the people browse the catalogue, put stuff in a cart, and then get overwhelmed by the amount of information they need to enter to complete the sale. So they leave.
I know. I do it too. Except on Amazon. When I want a book or a product I click one button, the Amazon one-click button. Amazon does the rest. So how does the average business mimic that?