I want to get to know you.
So let’s set up our expectations about the first meeting. Let’s start on the phone. What will we get out of it and how that that work?
I’d like to start by exploring our mutual interests. If, at the end of the call, we find a mutual interest, then we arrange either a face to face or web conference meeting to explore the project further. Depending on your needs that takes up between 30 minutes and 3 hours.
After that meeting, if we are still interested in each other, I will put together my proposal and send it over. You can review it for up to 10 days.
If that proposal is of interest, I’ll meet with you to build a statement of work to solidify our relationship. You’ll have a week to review the SOW and make changes. Once we sign, I start work and the clock. I’ll bill you in thirds, the first when we sign the contact, the second when I deliver the content and copy, and the final third when you’re satisfied it is what you want.
During our time together I will need access to previous materials, key players on your team, your product, some key satisfied customers, and you. I will look at the sales work you’ve done, find your voice and tone and take what will help your campaign. I’ll interview your key players to look for that magic feature that supplies the little known but critical benefit to your buyer, dissect your product to find its strengths and weaknesses, get the best testimonials, and meet with you to review my plans for you.
I like to lead my projects. Old project management skills are hard to ignore. But my key strength is knowing how deep and broad you want my communications to be. That way I don’t charge you for reports you won’t be reading, and you don’t need to lead me through steps I already know.
Finally, I will give you one rewrite. It’s in my interest that the materials I create sell you products. I want you to brag about me and tell your contacts good things. I can’t get that from you unless we are in agreement. I may challenge you and I expect you to challenge me but isn’t that what individual skills are?