I’m a technical person’s copywriter. I work at a technical level and am most comfortable with people who have something complex to offer and need it broken out into terms that their buyers can understand.
I do three things really well.
- Remove distraction
- Create focus
- Deliver clarity
And that’s all you need me to do. Others will understand what you’re asking of them and why listening to you helps them.
I still follow all the rules. My copy shows prospects the problem and how the product provides the solution. My landing pages still focus on headlines to deliver the right ideas. They still draw the reader into the lead and down into the benefits, testimonials, and proof.
Beyond copy, I understand content needs to educate, to help the buyer know if they are in the right place and looking at the right product. I’m really good at white papers and case studies and emails that can move clients onto copy, at whatever level we’re at. It goes without saying that I also understand the uniqueness of web content. It is the marketplace after all.
In short, my content takes the long path and my copy gets directly to the sale.
I see the sales funnel as a learning funnel increasing buyer awareness until the vortex is reached and the answer is definitive. The copy I write is designed to help the buyer say yes; to a case study, to a demo, to a discussion, to a sale.
Making the technical accessible is my talent. I can’t sing or play the guitar or skateboard on my way to the downhill mountain bike track. But I can explain to someone that their problems have a technical solution and help them find it. By the time they buy they are confident in their decision.
It’s why I’m attracted to technology. That and the fact I have almost 20 years of experience as an IT architect and project manager. It’s my comfort zone.
So, Am I a Fit?
You will know what I do, when I will get it done, and have opportunities to tweak things if you need to. That is the kind of copywriter I am.